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In The Press

Magic Gel Attends L.A. Sexual Health Expo - Feb 10, 2015 1:42 PM PST

LOS ANGELES — Magic Gel introduced body-to-body Nuru massage to attendees of the Sexual Health Expo, which was held Jan. 17-18. According the company, it received an overwhelming response from SHE attendees and participating sexperts. “Most of the customers were excited to learn how this ancient Japanese practice was reinvented by a husband and wife to create an American-manufactured product,” Magic Gel co-founder Orit Benzaquen said. “We believe Nuru massage to be the latest bedroom trend, and the buzz about Magic Gel is sparking greater interest just like Fifty Shades did for bondage. At SHE, the regular folks were as much excited as the sex educators who reinforced and praised us for our unique and creative product for couples.”

Nuru Massage: Erotic Japanese Trend Steadily Gaining Ground - Feb 2, 2014

LOS ANGELES — From rope bondage to hentai (a sexually explicit form of animé), a variety of erotic Japanese imports have found their way to North America, Europe and Australia over the years. And the erotic side of Japan has also come to the west in the form of the Nuru massage, a type of massage that is performed in the nude using special gels. Nuru massage (also called nuru-nuru) is making its presence felt in different areas of the adult entertainment industry ranging from erotic Nuru videos (both porn and instructional) to North American companies that manufacture Nuru gels, including the Valencia, Calif.-based Trigg Laboratories (makers of Wet Nuru), the Los Angeles-based Nori Fields Co. (known for Mr. Nori’s Magic Gel and other products) and the Montreal, Canada-based Shunga (makers of the Oriental Body Slide Erotic Nuru Massage Kit).